Privacy Policy

At Traaya Trends, your trust is our most valuable asset. We are committed to protecting your personal information and complying with the Information Technology Act, 2000 (India). This policy outlines how we handle your data with the utmost care.

Last Updated: February 2026

1. Information We Collect

We collect personal information that you voluntarily provide to us when you register, place an order, or contact our support team. This includes:

  • Identity Data: First name, last name, and username.
  • Contact Data: Delivery address, billing address, email address, and mobile number (crucial for delivery coordination).
  • Financial Data: We do not store your credit/debit card numbers or UPI PINs. All payments are processed securely via trusted third-party gateways (like Razorpay, PhonePe, or Paytm).
  • Technical Data: IP address, browser type, and device information to help us optimize your shopping experience.

2. How We Use Your Information

We use your data solely to provide and improve our services, including:

  • Processing your order and managing delivery logistics.
  • Sending you order updates via Email, SMS, or WhatsApp.
  • Responding to your customer service requests.
  • Detecting and preventing fraud or abuse of our services.
  • Sending you marketing communications about new arrivals (only if you have opted in).

3. Sharing with Third Parties

We respect your privacy and will never sell your personal data. However, we share necessary data with trusted partners to fulfill your order:

  • Logistics Partners: We share your name, address, and phone number with courier partners (e.g., Blue Dart, Delhivery) to ensure successful delivery.
  • Payment Gateways: Securely transmitting payment data to process your transaction.
  • Legal Compliance: We may disclose information if required by Indian law or legal process.

4. Cookies & Security

Cookies: We use cookies to remember your shopping cart and understand your preferences. You can choose to turn off cookies through your browser settings, though some site features may not function properly.

Data Security: We implement appropriate technical and security measures to protect your data. Our website is scanned regularly for security holes and all sensitive information is transmitted via Secure Socket Layer (SSL) technology.

Questions about your data?

If you would like to access, correct, or delete any personal information we have about you, or simply want more information, please contact our Privacy Officer.

Contact Privacy Team